Well it had to happen eventually, didn't it. The Conservative Party have seized the day by revamping their hugely successful 1979 election poster with the tagline 'Labour still isn't working'.
And in the current climate, it's hard to argue with that. Unemployment is now the same as it was when Labour came to power in 1997, and the next 18 months look bleak. University fees are set to rise, making further education a distant dream for many of those who would benefit the most (so much for 'Education, Education, Education'). Repossessions - despite all the promises of protecting homeowners - are on the increase. Crime - particularly knife and gun crime - is reaching epidemic proportions. Huge tax rises are on the way. And to cap it all, the UK is set to be the country that suffers the deepest, and longest recession. It's like being in an Orwellian time warp. They even want to monitor us like Big Brother.
Yes, from the moment Alistair Darling gave that kamikaze-style interview to Decca Aitkenhead in the Guardian, it has seemed as though this Government has been hellbent on its own destruction. Bringing back Darth Mandleson was probably the final nail in the coffin. Forget Cool Britannia and ruling the waves - right now it feels like we're on board a sinking ship.
But while the Conservatives continue to do what they've always done best - point their manicured fingers - they are yet to offer any tangible insight into how they will pull us out of this mess. For those of us who voted in Blair, the babes and the rest because we really believed things were going to get better, giving a nod now to the Tories - the party that, lest we forget, gave us 18 years of living hell - is definitely a step too far. That they've chosen to resurrect an ancient election campaign poster simply proves they have nothing new to offer or say.
No, there's only one viable alternative to Labour. They may be less showy than the so-called 'opposition', but still waters, as they say, run deep. Vince Cable, Nick Clegg - it's time to step up to the plate.