Some girls have all the luck. Dasha Zhukova, the beautiful, wealthy girlfriend of Roman Abramovich, has been made Editor of Bauer's Pop magazine. She has, apparently, fantastic contacts and vision.
What she doesn't have, however, is any experience as a journalist, and that's why her appointment is bad news for those of us who work in the media, and for magazines in particular.
At a time when major publishers are shedding hundreds of jobs, the concept of someone waltzing in as an Editor simply because they know, are related to or are sleeping with the right people sends out an appalling message. For all those interns and work experiences struggling to make their mark, for all those journalists struggling to keep their jobs, for all those Editors struggling with ever decreasing budgets and the threat of redundancies looming over their teams, it suggests that talent, news sense, enthusiasm and commitment will soon count for nothing.
The Devil doesn't just wear Prada. She has a Russian billionaire boyfriend as well.