So, Kerry Katona has announced that she is to divorce Mark Croft. While the reasons aren't entirely clear, there is widespread speculation that their split has been fuelled by the couple's considerable financial difficulties - which would make them the first high profile celeb victims of the credit crunch. Bizarrely, this afternoon Kerry made a statement to this effect while accompanied by a representative from a company called 'Celebrity Financial Planning', for reasons known only to them.
I'm not suggesting for one moment that Kerry isn't genuinely devastated, and of course it's impossible not to feel some sympathy for her. The girl is pure car crash.
And I'm sure the timing of this announcement - in a week when the celeb press has been largely dominated by both Jordan and Jade - is simply a coincidence.
But the thought of all those magazine deals detailing your marriage breakdown (and any possible reconciliation, or God forbid, yet another renewal of those wedding vows) must be very attractive when you've been declared bankrupt.